Coopetition Strategy: When to Cooperate and When to Compete


What does it take to succeed? This question has fueled a long-running debate. Some have argued that humans are fundamentally competitive, and that pursuing self-interest is the best way to get ahead. Others claim that humans are born to cooperate and that we are most successful when we collaborate with others. But what if, rather than being hardwired to compete or cooperate, we had actually evolved to do both? And how can we unpack the psychology of when and how to interact with people as our friends and our foes, and use this knowledge to get the best outcomes in life?

Columbia & Wharton Business School Professors Adam Galinsky & Maurice Schweitzer talk about their new book, “Friend & Foe: When to Cooperate, When to Compete, and How to Succeed at Both.” They discuss why humans aren’t hardwired to exclusively cooperate or compete, but rather to do both interchangeably. Along the way, they address questions such as: Why are twins reared apart sometimes more similar than twins reared together? Why do husbands gain weight during their wives’ pregnancy? Why does hierarchy help in basketball but hurt in baseball?

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